How to respond to deepfakes

Have you heard about deepfakes? The technology is terrifying when you think about all the implications of how it could be used to destroy someone’s reputation or even cause havoc with the stability of governments.

The church has been countering deepfakes since the very beginning. There have always been some who claim to preach the word but actually weaken, manipulate, and twist the word to suit their desires and agendas. Such people are spiritual deepfakes. They look like they are preaching the word, they say they are preaching the word, but they are not.

The way these are confronted and countered is by knowing the word so that counterfeits are recognized, by preaching the word faithfully so that others can recognize such counterfeits, and by keeping close to the word so that when such fakes come along, they are quickly identified.

This is the mission of the church – to preach the word. In every season with all faithfulness, until Jesus returns – preach the word.