It may be that the most important element of effective communication is repetition, even while it is the most unappreciated. We tend to arrogantly claim that we only need to hear things once. When a parent repeats an instruction, children roll their eyes. When a boss repeats a familiar command, employees complain that it is superfluous. When a teacher reviews material already taught, students complain they already know the material. We tend to believe we can receive information or commands and never again need a reminder or renewed encouragement.

When I was a child, my mother would often take us to visit my great-aunt, who lived in a nursing home in Columbus, GA. When we would enter the building, we would be greeted by a resident who spent his days sitting by the front door. He seemed to always be there. The front of the building had large floor-to-ceiling windows. He likely enjoyed the spot by the front door because it afforded him a good view of the world outside. We would have likely walked past this man with little more than a polite greeting if it were not for his aggressive initiation of a conversation. When the man saw someone enter through the front door and begin to walk toward him, he would enthusiastically and with great confidence shout out, “I bet I know where you got your shoes!”